You know that one cool mom friend we all have?
The one who is always in the know, but not a know-it-all?
She has great style, but she’s not a snob about it.
She’s always real with you, always shares a deal with you, and always feels for you.
She’s the friend you trust the most. And she probably shops at Kohl’s.
This mom IS Kohl’s Mom.
KOHL’S MOM Launch OLV
I helped pitch, develop, and launch Kohl’s Mom—the brand’s first-ever icon!
It was a joy to write scripts with the VML team and bring them to life with the help of WW7’s amazing directors, David Shafei and Sheena Brady, Mackcut’s expert editor, Pamela Petruski, and the talented Ellie Kemper.