With its distinctly different taste, Juicy Fruit is the perfect gum to chew on life’s weird questions. Like, is there even fruit in Juicy Fruit?
Introducing juicy thoughts
To get people to start associating Juicy Fruit with thinking weirdly, every stick will come with a "Juicy Thought" to chew on.
Juicy Thoughts will appear on the inside of Juicy Fruit wrappers.
Near convenience stores, digital boards will dispense a stick of Juicy Fruit an equally Juicy Thought when approached.
SOcial Posts to Ponder
Bright, Juicy Fruit yellow, animated posts will stop people mindlessly scrolling and start thinking Juicy Thoughts.
Off the wall Out of Home
Because Juicy Thoughts can happen anywhere, OOH ads will appear in unexpected places with creative that plays off of their surroundings.
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CHEW To play videos
Gum enthusiasts can see Juicy Thoughts come to life by downloading the app.
Using the camera on their phone or laptop, similar to Snapchat, Juicy Thoughts will play when a chewing motion is detected and stop when it's not.