“Honey, who shrunk the world’s food supply by one-third?”
is what people might say in a world without bees. Luckily, Justin’s has some nutty ideas on how to raise awareness and support for the plight of pollinators.
My partner and I worked together to script, storyboard, and record VO talent for this case study.
Restaurant stunt CASE STUDY VIDEO
To kick off this campaign, we teamed up with Jackass director Jeff Tremaine and pulled off a prank with a purpose.
Then, we shared the results online to drive people to our website, where they could see what Justin’s is doing to BEE a part of the bee solution, and sign the pollinator pledge. The results? A whole lot of buzz.
paid social posts
Playful, in-feed posts, to further spread our support for our buzzy friends.
Bee-sized billboards STUNT
In New York’s Central Park and Chicago’s Lincoln Park, we’ll place these tiny billboards in existing gardens where we know pollinators like to hang out.
Sure, bees might not be able to read, but most people can.
And when they do, they’ll be curious enough to scan a nearby QR code that links to our pollinator page, where they can learn how to help us save the bees
Bee cemetery + Obeetuaries.com stunts
