SENIOR COPYWRITER
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MICHELOB ULTRA PURE GOLD

SUPER BOWL 53 COMMERCIAL // CD: MARIANNA RUIZ, AD: ERENE SEMANDERES


 

Naturally tap into your senses and connect to pure relaxation.

Using ASMR techniques, my team and I created an unexpectedly calm commercial for 110 million Super Bowl fans to take in and enjoy the organic effects of Michelob ULTRA Pure Gold together.

Introducing beer in its organic form.

 

:45 TV

For an optimal experience, please, put your headphones on and volume up.

 
 

YOUTUBE MASTHEAD & COMMENTS

 
 

earned on-air media

Do you remember when Quest Love said, “That Zoë one was deep.” about the commercial we made? I do.


earned DIGITAL media

Click a thumbnail to read what some of the top media outlets thought of our work.